Traffic Monetization Optimization^SM – TMO^SM

1. Traffic. NetSky Holdings, Inc. (Stock Symbol: NKYH) has come up with the Traffic Monetization Optimization^SM (TMO^SM) strategy. This strategy helps website owners level the playing field when it comes to generating traffic and monetizing their websites without relying on SEO. It should be noted, that SEO is important and should not be disregarded. The ultimate goal of most websites, however, is “Monetization” and the TMO^SM strategy can effectively accomplish the goal.
     NetSky examines the various ways websites are monetized (generate revenues). Based on the subject matter of a particular website and the target market, NetSky then analyzes ways of increasing the revenues for that site. The first place to start is with Traffic. Obviously the more traffic or visitors a website receives the more likely its revenue will increase.      NetSky has strategic relationships with high traffic websites. Arrangements are then made with these strategic partner websites, some of which NetSky owns, to promote the other website or its products and services. Also, many of these websites owned by or affiliated with NetSky have opt-in databases of thousands of subscribers to electronic newsletters. Arrangements can be made to include advertising in those electronic newsletters. There are also some other proprietary traffic generating strategies that NetSky uses depending on the subject matter of the particular website. NetSky charges for its services on either a low fixed cost or revenue sharing basis.

2.Monetization. Various monetization models are examined based on the most wanted response a website is trying to achieve. Monetization choices include Google and Yahoo ads in which the website gets revenue on a paid per click basis, banner ads with specific advertisers, sale of a product or service, a paid subscription to a newsletter or an interested person calling the website owner for a client services like business consulting, financial advice, real estate brokerage, accounting services or website development.

3. Optimization. The NetSky TMO^SM formula focuses on increasing Traffic to drive the various forms of Monetization that a particular website is using. With the TMO^SM strategy, Traffic and Monetization can be Optimized even if the website is losing the SEO battle. The great thing about TMO^SM is that it can operate separately from SEO or in conjunction with it.

SEO is based on providing numerous content pages and focusing on certain keywords to get top rankings with the search engines like Google and Yahoo. The top search rankings are generally considered to be the first 30 search results which would be the first 3 pages on Google, for instance. If you can achieve a spot on the first 3 pages of Google your site will get a large amount of traffic.

The problem with SEO is it takes time to get top search rankings in the major search engines like Google and Yahoo.SEO consultants charge large sums to get you on those first three pages, but of course there are no guarantees. They also say it takes time to get those rankings and you have to find the right keywords.

Here’s the problem with relying on just an SEO strategy without looking at various Traffic Monetization Optimization strategies:

1. There are now so many websites out there today that competition is fierce to get a listing on the first 3 pages of the major search engines like Google (NasdaqGS: GOOG), Yahoo NasdaqGS: YHOO) or MSN (NasdaqGS: MSFT) . You might be able to get on those first 3 pages, but you might have to settle for keywords with lower demand. For instance, let’s suppose you have a “travel” website with tips on travel, air fare, hotel, etc. It is going to be very hard to get top rankings on those keywords so you would have to focus on other keywords that are more specific and also used by fewer people as search terms. They might include “cheap Cincinnati airfares” or “Albany travel tips”. With a Traffic Monetization Optimization model, less emphasis is placed on SEO, which can be a very stressful and frustrating battle, especially for smaller websites.

2. Even if you are able to achieve a top search engine ranking, Google and Yahoo are constantly changing their algorithms, which are the mathematical formulas they use to rank websites based on keyword search terms. So you may achieve a listing on page 1 or 2 and maintain it for a week, but then end up on page 30 for months trying to fight your way back to the top. This problem does not exist with the Traffic Monetization Optimization^SM (TMO^SM) model.

3. Content is king when it comes to SEO strategy. If your website has hundreds or thousands of pages of rich content on a focused topic, you stand a pretty good chance of getting top search engine rankings. A prime example is www.soccertimes.com. This website has been around for about 10 years and has over 24,000 indexed pages of great soccer content. SoccerTimes.com ranks highly with search engines on many soccer related keywords. Now if you are a small soccer website with less than 100 pages of content you are going to have a hard battle when it comes to competing with great sites like this in the SEO war.

Conclusion: The Traffic Monetization Optimization^SM (TMO^SM) strategy is definitely gaining momentum with website owners. TMO will become even more important as more and more websites are setup and fight for the highly coveted first 3 pages of keyword search engine rankings.

Here's another article you should check out on Traffic Monetization Optimization, TMO Models that Work.

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