TMO is the latest business model being used by website owners to optimize traffic to their sites, and hopefully monetization (revenues) as well. A successful TMO model should be capable of generating a significant stream of traffic to one’s website without necessarily having to win the Search Engine Optimization (SEO) wars.
SEO is, of course, a very important component of driving traffic to a site, which leads to monetizing a site as well. Top rankings on a search engine are generally considered to be a listing in the top 30 search results, which are basically the first 3 pages of search results on some of the major search engines like Google (Nasdaq: GOOG), Yahoo (Nasdaq: YHOO) or Microsoft's MSN (Nasdaq: MSFT).
NetSky Holdings, Inc. (Stock Symbol: NKYH) has come up with the Traffic Monetization OptimizationSM (TMOSM) model. NetSky is working with website owners, as well as purchasing websites, with the plan of monetizing those websites beyond what they are currently generating in revenues. NetSky examines the monetization methods currently being utilized by a client on their website to generate revenues. These different methods include Google Adsense, Ads by Yahoo!, banner ads with specific advertisers, affiliate programs, private label programs, selling products or services, subscription newsletters, e-books and more.
Based on the subject matter of a client’s website and their target market, NetSky then analyzes ways of increasing the revenues for their client. NetSky has formed a number of strategic partnerships with high traffic websites that are themselves ranked highly with the major search engines. Arrangements are then made with these strategic partner websites, some of which NetSky owns, to promote their client’s website.
Some of these websites owned by or affiliated with NetSky have opt-in databases of thousands of subscribers to electronic newsletters. Arrangements can be made to include advertising in those electronic newsletters. There are also some other proprietary traffic generating strategies that NetSky uses depending on the subject matter of the particular website.
NetSky usually charges for its services on a revenue sharing basis, above what a website has been averaging over a period of several months. SEO consultants generally charge much higher fees, sometimes with an initial cash retainer that can be as much as several thousand dollars. NetSky charges no upfront fee.
Conclusion: In addition to your SEO strategy develop a solid TMO strategy. Both strategies are necessary to effectively monetize your website. The TMO strategy, however, can help website owners level the playing field when it comes to generating traffic and monetizing their websites without relying solely on SEO.
Contact: If you would like NetSky to consider assisting you with your website’s monetization needs or if you have a high traffic website and would like to enter into a strategic relationship with NetSky, call us at 203-403-9981 and ask for Joseph B. LaRocco or Robert W. Thayer. For more information on NetSky Holdings, Inc. visit http://www.netskyholdings.com for more information.
Joseph B. LaRocco - Mr. LaRocco has represented and advised private and public companies, broker-dealer firms, investment bankers and high net worth clients in the area of securities investments, private placements, compliance and due diligence. He also has experience advising hedge funds on numerous trading, regulatory and investment strategies. Mr. LaRocco is an attorney who practices law in New Canaan, CT, and is currently General Counsel and a Director of NetSky Holdings, Inc. (Symbol: NKYH).
For another article on TMO visit Traffic Monetization Optimization - TMO
