Business Plan Table of Contents - Sample

Here is a simple example of a Business Plan Table Of Contents to help you out.

Over the years Joseph LaRocco has advised numerous clients on various matters such as business plans, confidentiality agreements, marketing agreements, various corporate transactions, the structuring of private and public investments, equity line funding, mergers and acquisitions, drafting financing documents and negotiating with investors.

Feel free to Contact Me if you would like a review of your business plan, advice on going public or discussing various funding options.

CORKY, INC.
“Premium Products for your Pampered Pet”

Table of Contents

EXECUTIVE SUMMARY…………………………………………………….......................2
Company Description ……………………………………………………………………............2
Mission Statement ……………………………………………………………………...............2
Products and Services ………………………………………………………………..............2
Management Team ……………………………………………………………………...............5
Financing Requirements ……………………………………………………………...............6
Use of Proceeds ………………………………………………………………………................7
Financial Forecast ……………………………………………………………………...............7

MARKET RESEARCH ……………………………………………………………....................8
Competitive Environment ……………………………………………………………............8
Long-Term Opportunities ……………………………………………………………............9
Geographic Area …………………………………………………………………….................9
Market Opportunities ……………………………………………………………………...........9
Economic Factors …………………………………………………………………................10
Social Factors …………………………………………………………………………..............10
Competitive Analysis …………………………………………………………………............11
Competitive Advantages …………………………………………………………..............12
Potential Future Competition …………………………………………..................….12

BUSINESS STRATEGY ………………………………………………........................13
Development Plan ………………………………………………………………….............…14
Advertising & Marketing …………………………………………………..……..............15
Pricing …………………………………………………………………………………................16
OPERATIONS …………………………………………………………….……....................17
Premises …………………………………………………………….…………...................…17
Hours of Operation …………………………………………………………………...........…18

PROJECTIONS …………………………………………………………………................…19
Sales Forecast …………………………………………………………………………............19
Cash Flow Projections …………………………………………………………….............19
Income Statement ………………………………………………………………......…….....20
Break-Even …………………………………………………………………………..............…21
Funds Required and Timing ……………………………………………………....…….....22
Exit Strategy ……………………………………………………………………………............23

APPENDIX A: FINANCIALS ........................................................24
Current Financials .....................................................................24
Projected Revenue, 24 Months (in 000’s) .......................................25
Cash Flow Forecast, Two Years (Quarterly)....................................26
Projected Income Statement,Two Years(Quarterly) .........................27

I can’t stress the importance of RESEARCH and PREPARATION enough when it comes to your Business Plan. This is one of the most important business plan tips I can give you.

Your Business Plan is the first impression investors get of you and your company or idea. That is, unless you were able to have a brief conversation or meeting before hand. You have to make a strong impression and your business plan table of contents should not be overlooked.

You should have a very focused Business Plan that is professional, as well as attention grabbing. Venture Capital Firms and Angel Investors are reviewing reviewing funding requests all the time. You must put a great deal of thought into how you can make your Business Plan stand out from the crowd. You must also put a great deal of research, thought, and analysis into your Business Plan. Think of your business plan table of contents as your outline and where you begin the process.

Try to get as many friends and business people you know read it and question you on it. Listen to their constructive criticism and make necessary adjustments. Don't give your Business Plan to potential investors until you are absolutely confident and ready to stand behind it 100%.

Make sure your business plan table of contents is well-organized and if you make any changes along the way make sure you proof read it again carefully to make sure the page references are still correct. Typographical errors and incorrect page references shows sloppy work and not enough effort or attention to detail.This will of course, to some degree, affect people's perception of your business.

By the way, that is our dog Corky in the picture. I was trying to figure out a way to get his picture on the Website so it would have some relevance to the subject matter. I guess I figured out a way after all.
Preparation of the Business Plan is the Vital First Step in your quest for capital, so a great deal of time and effort should be spent preparing the business plan.

The Executive Summary is a good way to get your “story” out there to interested investors. Many of my clients send out an Executive Summary to help narrow the field of potential investors before they send out their full blown Business Plan. This is a good approach and sometimes a strong Executive Summary can act as a teaser to get investors interested in learning more without have to read a long detailed Business Plan. Read more on this approach to help increase your chances of raising capital to fund your business.

Venture Capital Firms are the leading source for raising significant amounts of capital from $1,000,000 to $25,000,000 or more. Here's some great advice to help you in your Venture Capital search.

Essential Tips for Raising Venture Capital that will increase your funding chances and help you negotiate, even before you get to the bargaining table and negotiate your term sheet.

Business Plan Table of Contents By Mr. Joseph B. LaRocco Esq.